One of the best museums I’ve ever visited is the Choco Story in Brussels, telling the history of chocolate from cocoa bean to shop chocolate and everything in-between. Opened in May 2014, the Museum is the collaborative effort of 2 families who wish to promote quality Belgian chocolate through this educational, fun public museum.
Upon arrival, visitors are given a choclate shaped guide (above) which can be used to listen to audio around the museum using scanning QR code type technology. The first room is set in Amazonian as the cacao tree is native to the Amazon Basin. The room focusses on the cocoa bean: where it is found, what it looks like and introduces you to King Pakal, the corn god, who was found in a tomb in Mexico. Did you know? Cocoa was used over 5500 years ago and back then, the beans were as valuable as blood!
The next section takes us to Mexico where we are introduced to the value and different uses of cocoa beans. In the past, cocoa beans were used as currency due to their high value; for example 1 bean = 1 tomato, 10 beans = 1 rabbit. This really does embody the phrase that money grows on trees! Some brilliant objects included a molcajete (a chocolate grinder made from volcanic stone), beautifally decorated jicaro bowls and molinillo, wooden/corn cobs used to froth chocolate drinks.
Next up, we travelled to Spain where objects included sugar pliers, chocolate instruments and ingredients used in the spanish hot chocoate recipe. Then to France where a collection of intricate and beautiful drinking cups were on display. Artefacts including Mancerina cups, trembling cups and chocolate pots made from china, copper and silver showcased how chocolate cups have changed over time to ensure an enjoyable drinking experience across Europe.
From France, the musuem moves into the Tropics where visitors learn more about the history of chocolate and the topics of cocoa trading, exportation and sustainability. A large gallery wall with an accompanying film explores chocolate from growth to shop. The museum also higlights Cacao Trace – a fairtrade, mutually-beneficial programme that builds upon the farmers’ local knowledge and expertise and empowers them to be more productive and sustainable.
From here we travel to Europe where the story moves on to look at chocolate through the 1800’s. With an array of chocolate making equipment on display you get a great insight into how much technology and engineering has moved on since the 19th century.
The final country we visit is Belgium – a great finale seeing as the country produces arguably the best chocolate in the world! There is a brilliant collection of chooclate moulds used for all kinds of occassions as well as old, extremely rare vending machines that were used as ‘savings boxes’ by children throughout the 1920’s.
To top it all off, there are two interactive chocolate stations – one where you can watch chocolate being made by a chocolatier, the other where you can taste different types of chocolate. A delicious final touch to a fantastic museum exploring one of the most popular foods in the world. The whole musuem is a brilliant sensory experience – with smell buttons, tasting stations and audiovisual spots dotted throughout each exhibit.
If you Visit Brussels, Choco Story is an absolute MUST! Although a little difficult to find – it is inbetween Mannekin Pis and The Square (the entrance is in an archway along the street connecting the two). Not only is Choco Story beautifully displayed, it is an absolute gem filled with interactive stations and sensory delights.
Happy Museum Musings!